Bike to Work

Vision

Bike To Work Victoria will make cycling a mainstream commuting choice across Greater Victoria, and Canada.

Mission

Through innovation, education, and research, BTW will provide leadership in the promotion of commuter cycling and cycling skill development.

Goals

Make BTW Victoria a year-round entity

1. Boost BTW participation to 10,000 by 2012
2. Boost the commuter cycling modal split to 15% by 2015
3. Increase BTW participation in 2012 by 1000
4. Increase the number of first-time BTW cyclists in 2012 by 25%
5. Increase funding, especially sustainable funding, and thus, increase capacity
6. Encourage research that will validate the behaviour change model
7. Market our Bike to Work Skills Course to other organizations and jurisdictions

Values

1. Focused
2. Collaborative
3. Innovative
4. Accountable
5. Non-partisan